1. Install an Affiliate Program
- See who has the bestsellers in your niche, as these top vendors also make excellent affiliates.
- Check your competitors’ affiliate contests to see who is winning them. These winners are your potential super affiliates.
- Run a search in Google and on Facebook for your niche keywords to uncover marketers with big platforms (popular blogs, big networks on social media, and big mailing lists).
- Solo emails
- Autoresponder series
- Social media blurbs
- Blog articles
- Graphical ads
- Running affiliate contests with exciting prizes.
- Offering incentives to the top affiliates on an ongoing basis.
- Running events such as product launches, flash sales and more.
2. Get Prospects On A Mailing List
- Send out a multi-part series. For example, send out a five-part series called, “The Five Steps To Creating a Bestselling App,” or “The Five Secrets for Growing Prize-Winning Roses.”
- Focus on promoting just one offer. Every email you send should promote just ONE offer. If you promote multiple offers, your prospect will face too many choices and is likely to not choose any of them.
- Offer emails that are part content, part pitch. The content should naturally lead to the paid offer. For example, if your email is teaching people how to set up a blog, then you can promote a WordPress plugin within that email.
- Send out a variety of emails. This includes long articles, short tips, emails where you ask for feedback and opinions, emails that direct to your blog or social media platforms, solo ads, case studies, product review or comparisons, links to video tutorials, etc. Create a variety of content and see what your audience responds to the best.
3. Go Viral
- Keep it short. Anything that’s quick and easy to consume is more likely to go viral. This includes memes, infographics, quotes, short articles, short videos (less than three minutes), and similar content.
- Create share-worthy content. This is the most important factor in creating good viral content. You need to share content that creates an emotional response. This response might be:
- Offer a call to action. People are much more likely to share content if you specifically tell them to do so. E.G., “Click here to share this with your friends and give them a big smile…”
- Bonus tip: give people an incentive to share the content. You might offer them a valuable and desirable freemium in exchange for them sharing your content on social media. (You can do this using a tool like SocialShareMonkey.com, or RaffleCopter.com if you’re running a contest.)
4. Become a Guest Blogger
- Look for blogs in your niche that accept guest authors. You might start with a Google search to see if anyone in your niche has put this sort of list together (e.g., “list gardening blogs that accept guest articles”). Or you can search directly for these blogs (e.g., “gardening blog guest author,” “gardening blog guest article,” “gardening blog submit article,” “gardening blog content submission guidelines”… etc.).
- Read and follow content submission guidelines. Popular blogs get a lot of submissions, so they’ll toss yours out in a millisecond if you don’t follow their submission guidelines to the letter.
- Offer exclusive, unique content. Blog owners don’t want to publish content that’s already been published all over the web. That’s why you’ll have a better chance of your content getting submitted if you give them something unique.
- Use your byline wisely. Don’t use it to talk about yourself. Instead, use it as a mini advertisement to drive traffic back to your site. E.G., “Did you like this article? Now you can get five more tips for doubling your conversion rate by clicking here…”
5. Do Webinars
- You can use it to build relationships with your prospects. Delivering good content will build trust.
- You can use it to build a list and/or segment your existing list. Just be sure to have all webinar participants register by signing up for your list.
- You can use it to generate sales for your product. You can promote the product from within the webinar as well as in the follow-up emails to your new list.
- Create high-quality content. People don’t want to watch a webinar if it’s all one big pitch. Instead, deliver part of the solution inside the webinar, and then promote a product at the end that delivers the rest of the solution. In other words, the webinar content should naturally lead to the paid offer.
- Engage people. Don’t just blast out a webinar that’s little more than a one-way dialogue. If people wanted that, they could just watch a video. Engage your audience. Ask them questions. Encourage them to ask you questions.
6. Run a Flash Sale
- Build anticipation. The sale itself is short – just a matter of hours – so you want to build anticipation for days in advance. You want people breaking down your virtual door, hot with anticipation. You do this by sending out a series of benefit-driven emails the week before.
- Use a countdown timer on the sales page. This will really kick up the sense of urgency a few notches, and boost those conversion rates.
7. Distribute Your product to Influencers
- Search Google for those who own the most popular blogs in your niche. Pay particular attention to those blogs where the owner reviews and promotes other peoples’ products.
- Search Facebook for your niche keywords to see who owns the most popular Pages and Groups. In particular, look for big and active groups.
- Visit niche forums to see whose well respected in the niche. The forum owner is your first-choice partner, but you may find visitors who also hold a lot of influence in the community.
8. Use Multimedia
9. Purchase Advertising
- Facebook ads. This is a highly targeted platform, as you can define your audience very narrowly by demographics and even behaviors.
- Google AdWords. This is a pay per click platform, so your ads will show up alongside the organic search results.
- Sites in your niche. You may know about some of these sites off the top of your head already. You can also find them by searching Google for your niche keywords alongside words like “advertisers” or “buy advertising.”
- Ad brokers. Sites like BlogAds.com match advertisers to content publishers. It’s worth investing some money to see how well your ads do on these platforms.
10. Test and Track
- Get your hands on a good tracking tool. Platforms like Facebook ads have built-in tools. You can also use tools such as Piwik.org.
- Focus on factors that will make the biggest impact. That includes sales letter headlines, calls to action, and pricing.
Bonus 11: Tap Into Social media