Friday, June 8, 2018

Nintendo squeezes past PlayStation for top gaming ad spend on TV

VentureBeat
Nintendo squeezes past PlayStation for top gaming ad spend on TV
Nintendo won May's TV ad race.GUEST: PlayStation’s reign on the TV ad spending charts has come to an end. After seven months with Sony on top, Nintendo has muscled in, just beating out the PlayStation brand in terms of advertising dollars spent. GamesBeat has partnered with iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more…Read More