Friday, June 8, 2018

How Fitbit is trying to transform healthcare, and itself

Fast Company
How Fitbit is trying to transform healthcare, and itself
How Fitbit is trying to transform healthcare, and itself

Your physical and even mental health is a growing focus for Fitbit as it tries to fill the revenue gap left by a stalled business in fitness trackers.

Fitbit has a problem on its hands. This is not news. After riding high on a 2015 IPO, Fitbit’s main product, fitness-tracking wrist wearables, have become less appealing to consumers while smartwatches –especially the Apple Watch–have become more popular.

Read Full Story