Sunday, May 6, 2018

This organic sunscreen startup promises to actually be safe and effective

Fast Company
This organic sunscreen startup promises to actually be safe and effective
This organic sunscreen startup promises to actually be safe and effective

The brand uses minerals like zinc and light-protective botanicals to fight off harmful UV rays.

Do you remember the Honest Company sunscreen disaster of 2015? If you’re a mom, you probably do. That summer, distraught parents posted pictures of their children with scary sunburns after they slathered them with Honest’s sunscreen that was advertised as safer than traditional sunscreens with synthetic chemicals, but also effective. Honest eventually apologized and said it was reformulating the product.

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