Saturday, May 5, 2018

THE DIGITAL COMMERCE AND GEN Z REPORT: How retailers and brands can reach and appeal to the next generation of consumers

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THE DIGITAL COMMERCE AND GEN Z REPORT: How retailers and brands can reach and appeal to the next generation of consumers

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This is a preview of a research report from Business Insider Intelligence, Business Insider's premium research service. To learn more about Business Insider Intelligence, click here.

Generation Z, also known as iGen or Centennials, is arguably the most pivotal generation to the future of retail. By 2026, the majority of Gen Zers will reach adulthood, and their spending power will reach new heights. Retailers and brands need to start establishing relationships with Gen Zers now to ensure success in the years to come. 

See the rest of the story at Business Insider

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