Sunday, May 6, 2018

How To Build A Community Around Your Business (And Why You Should)

Fast Company
How To Build A Community Around Your Business (And Why You Should)
How To Build A Community Around Your Business (And Why You Should)

You already onboard new hires. Why not do the same with customers, users, fans, and other stakeholders?

Whether you know it or not, your business has a community. It could be a formal membership–maybe you offer a subscription-based product, for instance–or just a collection of loyal fans or customers that you should be treating like a community, if you want to stand apart from your competitors.

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