Thursday, May 17, 2018

Facebook, Uber, Wells Fargo, and the new wave of Apology Ads

Fast Company
Facebook, Uber, Wells Fargo, and the new wave of Apology Ads
Facebook, Uber, Wells Fargo, and the new wave of Apology Ads

The latest rash of mea culpa-as-marketing ads illustrates how hard it can be for a brand to say sorry.

Two of the toughest words in the English language to string together just might be “I’m sorry.” It’s not so much the pronunciation holding us back as it is a reluctance built on a deep-seeded gurgling of guilt, mixed with a smattering of moral dilemma, a pinch of paranoia, and perhaps a dash of wanting to avoid being punched in the neck. And that’s just when it comes to personal matters.

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